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The Amazon Growth Program

The Amazon Growth Program by eCommerceWing is an online, self-paced Amazon seller training program for private label sellers in Canada and the USA. Across 12 modules in four phases it covers product research, validation, product design, sourcing, compliance, branding, images and A+ Content, listing SEO and Rufus, PPC, launch, and scaling, with AI workflows built into every stage — taught the way we actually do it for clients, since 2013.

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Program at a glance

The Amazon Growth Program: Key Facts

Last reviewed: October 20, 2026

FormatOnline, self-paced recorded video lessons with lifetime access and free updates
Curriculum12 modules in 4 phases (Plan & Validate, Build the Product, Brand & Listing, Launch & Scale), self-paced or on a recommended 12-week schedule; every module ends with a concrete deliverable
AI coverageAI-assisted research, profit stress-tests, product and brand concepts, image and A+ briefs, listing copy, writing for Amazon's Rufus assistant, and PPC analysis, each with a human-check step
Marketplaces coveredAmazon.com (USA) and Amazon.ca (Canada), including marketplace-specific fees and logistics
Business modelPrivate label with FBA fulfilment (listing, PPC, and account-health modules also apply to wholesale and FBM)
Tools taughtHelium 10, Jungle Scout, Data Dive, SellerBoard, Canva, Amazon Seller Central, plus AI workflows in ChatGPT, Claude and Gemini
Included materialsProduct validation scorecard, profit & fee calculator, keyword research framework, listing checklist, PPC setup framework, launch roadmap, AI prompt library for every module
SupportCommunity access; 3-month group coaching and 1-on-1 tiers available
Price$497 USD self-paced · $997 with 3 months of group coaching · $4,997 done-with-you launch (one-time payments)
Refunds7-day money-back guarantee if less than 20% of the course has been accessed (full policy in Terms)
InstructorAsfand Khan — Amazon seller and consultant since 2013
The transformation

From Confused and Cautious to Launched With a Plan

Where you are nowWhere the program takes you
Endless research, no decision — every product looks riskyA validated product choice backed by a 12-point scorecard
No idea if the numbers actually work after Amazon feesA profit model you built yourself, fees and PPC included
A listing written by guesswork and copied competitorsA keyword-mapped listing built to index, rank, and convert
PPC campaigns bleeding budget with no structureA launch campaign architecture with clear rules for bids and negatives
Hoping reviews and rank "just happen"A compliant review and ranking plan with weekly checkpoints
Your 12-week roadmap

12 Modules. 4 Phases. One Road to Launch.

Each module ends with something real in your hands, so you always know what to do next. Go at your own pace, or follow the 12-week schedule that lines up with the 3-month group coaching tier.

1
Phase 1 · Weeks 1–3

Plan & Validate

  1. 01Foundations, Goals & Budget
  2. 02Product Research
  3. 03Validation & Profit Math
One product that passes the 12-point scorecard
2
Phase 2 · Weeks 4–6

Build the Product

  1. 04Product Design & Differentiation
  2. 05Sourcing, Samples & Logistics
  3. 06Compliance, Brand Registry & Protection
A vetted supplier and a compliant, protected product
3
Phase 3 · Weeks 7–9

Brand & Listing

  1. 07Brand Identity with AI
  2. 08Images, Packaging & A+ Content with AI
  3. 09Listing SEO & Optimizing for Rufus
A brand, image stack and listing ready to go live
4
Phase 4 · Weeks 10–12

Launch & Scale

  1. 10Launch & PPC
  2. 11Post-Launch Optimization
  3. 12Scaling, Systems & Product #2
A live product and a repeatable system for product #2
Phase 1: Plan & Validate Weeks 1–3
Module 01 · Week 1

Foundations, Goals & Budget

You walk away withA realistic launch budget and a 90-day milestone plan.
  • Private label vs wholesale vs arbitrage, FBA vs FBM: the honest trade-offs
  • Build your launch budget: inventory, freight, PPC, tools and a 20–25% buffer
  • Amazon.ca or Amazon.com first? Fees, competition and logistics compared
  • Set up Seller Central and plan your Brand Registry path the right way
AIPressure-test your budget and turn it into a week-by-week plan with an AI planning prompt.
Seller CentralChatGPT / Claude
Module 02 · Week 2

Product Research

You walk away withA shortlist of 5–10 product ideas backed by real data.
  • A repeatable niche-discovery method in Helium 10 and Jungle Scout
  • Read demand correctly: keyword volume, page-1 revenue, 12–24 month trends
  • Map the competition: review counts, listing quality and price behaviour
  • Spot saturated, low-margin traps before they cost you money
AISummarize hundreds of competitor reviews in minutes to see what shoppers actually complain about.
Helium 10Jungle ScoutAI review mining
Module 03 · Week 3

Validation & Profit Math

You walk away withOne product that passes the 12-point go / no-go scorecard.
  • The 12-point scorecard, including the three critical walk-away checks
  • Landed cost: supplier price, freight, duties and inspection
  • Every 2026 Amazon fee decoded: referral, FBA, storage and returns
  • Margin targets (about 30% net) and break-even PPC math
AIRun what-if scenarios (a price war, a CPC spike, a freight jump) before you commit a dollar.
Profit calculatorFBA fee tools
Phase 2: Build the Product Weeks 4–6
Module 04 · Week 4

Product Design & Differentiation

You walk away withA differentiated product brief that suppliers can quote from.
  • Turn 1–3 star review complaints into real product improvements
  • Bundles, materials, sizes and variations shoppers will pay more for
  • Concept visuals that show a factory exactly what you mean
  • A one-page product spec sheet, ready to send
AIGenerate concept renders and a ranked feature list straight from your review research.
AI image toolsCanvaSpec sheet template
Module 05 · Week 5

Sourcing, Samples & Logistics

You walk away withA vetted supplier and a clear factory-to-FBA shipping plan.
  • Find and vet manufacturers, and catch the red flags early
  • Negotiate MOQ, price and terms; compare samples side by side
  • Quality control and pre-shipment inspections
  • Freight, duties, FBA prep and inbound shipments to Amazon
AIDraft supplier outreach and negotiation emails, and compare quotes line by line.
AlibabaInspection servicesFBA inbound
Module 06 · Week 6

Compliance, Brand Registry & Protection

You walk away withA compliant product and a brand that's protected before launch.
  • Business setup and trademarks for Brand Registry in Canada and the USA
  • Category approvals, product safety and required certifications
  • Protect your listing from hijackers and IP problems
  • Account-health habits that keep you out of suspension trouble
AIDraft a compliance checklist with AI as a starting point, then verify it against Amazon's policies. AI isn't legal advice.
Brand RegistryAccount Health
Phase 3: Brand & Listing Weeks 7–9
Module 07 · Week 7

Brand Identity with AI

You walk away withA brand name, logo and one-page style guide you can use everywhere.
  • Position the brand around the customer you validated in Phase 1
  • Brainstorm names and screen them for trademark and domain conflicts
  • Explore logo directions with AI, then refine them in Canva or with a designer
  • Get quick shopper feedback before you commit, then lock the style guide
AIUse AI for naming, positioning lines and logo concepts. You make the final call.
ChatGPT / Claude / GeminiCanvaShopper polls
Module 08 · Week 8

Images, Packaging & A+ Content with AI

You walk away withA main image, image stack, packaging and A+ Content that tell one story.
  • A compliant main image designed to win the click in search
  • Secondary images: infographics, lifestyle, comparison and size shots
  • Packaging and inserts that carry the brand and follow Amazon's rules
  • An A+ Content layout that answers objections before shoppers ask
AIWrite image briefs and storyboard your whole stack with AI, then produce mock-ups and renders faster.
AI image toolsCanvaPhoto brief template
Module 09 · Week 9

Listing SEO & Optimizing for Rufus

You walk away withA keyword-mapped listing written for shoppers, Amazon search and Rufus.
  • Build a master keyword list and prioritize by volume and relevance
  • Title, bullets, description and backend keywords mapped for indexing
  • Write for Rufus, Amazon's AI shopping assistant, with clear answers to real shopper questions
  • Run a conversion audit on every element before you go live
AIDraft listing copy with AI, then edit it against your keyword map and Amazon's style rules.
Data DiveHelium 10 CerebroRufus question map
Phase 4: Launch & Scale Weeks 10–12
Module 10 · Week 10

Launch & PPC

You walk away withA live product with a structured launch campaign and budget guardrails.
  • Inventory check-in and the launch-week sequence
  • Campaign architecture: auto, broad, exact and product targeting
  • Bids, budgets and ACoS targets that protect your margin
  • Compliant early reviews: Vine and follow-ups done right
AILet AI sort your search-term report into keywords to scale, test or cut.
Amazon AdsVineSellerBoard
Module 11 · Week 11

Post-Launch Optimization

You walk away withA product shifting from paid traffic to organic rank.
  • Harvest converting search terms into exact-match campaigns
  • Track TACoS and keyword rank as organic sales take over
  • Monitor reviews, returns and account health every week
  • Plan reorders so a stockout never costs you your rank
AITurn your weekly numbers into a plain-English performance summary with action items.
SellerBoardRank trackingBusiness Reports
Module 12 · Week 12

Scaling, Systems & Product #2

You walk away withSOPs, a weekly KPI routine and a validated plan for product #2.
  • Write SOPs so a VA can run listings, inventory and customer messages
  • Manage cash flow across multiple SKUs and suppliers
  • Expand with variations, a second marketplace (Canada ↔ USA) or new products
  • Re-run the validation system for your next launch
AIDraft SOPs and automate recurring reports with AI.
SOP templatesKPI dashboard
Week 12: launched, with a system you can repeat for product #2
AI built in

AI at Every Stage, With a Human Check at Every Step

Amazon selling has changed. Every module shows you where AI tools like ChatGPT, Claude and Gemini save real hours, and where your own judgment still has to make the call.

Phase 1

Review mining

Condense hundreds of competitor reviews into the complaints and wishes your product can fix.

Phase 1

Profit stress-tests

Model price wars, ad-cost spikes and freight jumps before you commit a dollar to inventory.

Phases 2–3

Concepts & branding

Generate product concepts, brand names, positioning lines and logo directions in minutes, not weeks.

Phase 3

Image & A+ briefs

Storyboard your full image stack and A+ modules, then produce mock-ups and renders faster.

Phase 3

Listing copy & Rufus

Draft keyword-mapped copy that also answers the questions shoppers ask Amazon's AI assistant.

Phase 4

PPC & reporting analyst

Sort search-term reports, flag wasted spend and turn weekly numbers into clear next steps.

New in 2026

Selling to Rufus, Amazon's AI shopping assistant

Shoppers now ask Amazon's assistant questions like "is this safe for kids?" or "which size fits a queen bed?" right in search. Listings that answer real shopper questions clearly, in the copy, images and A+ Content, give it better material to work with. Module 9 shows you how to map those questions and write for them.

The eCommerceWing prompt library

  • Copy-paste prompts written for every module
  • Works with ChatGPT, Claude or Gemini, including free tiers
  • Each prompt comes with a "check this before you trust it" step

AI speeds up the work. It doesn't replace validation, judgment or Amazon's policies. eCommerceWing isn't affiliated with OpenAI, Anthropic, Google or Amazon.

Enrollment

Join the Amazon Growth Program

Choose your tier and enroll directly below — secure checkout by Stripe.

Choose your tier

Self-Paced Course — $497 Course + Group Coaching (3 months) — $997 Done-With-You Launch — $4,997

Secure checkout by Stripe. One-time payments in USD. 7-day refund guarantee — see Terms. Not sure which tier? Book a free call.

What happens after you enroll

  • Instant access email with your login details
  • Start with Phase 1 (Modules 1–3): budget, research and validation
  • Download all templates and the validation scorecard immediately
  • Join the community and introduce your goals
See Pricing Tiers

Results depend on product selection, effort, market conditions, budget, and execution. No income guarantees.

Not Sure Which Tier Fits You?

Book a free strategy call and we'll tell you honestly — including if the course isn't the right move for you yet.

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