Free download — no cost, no catch
Is Your Product Actually Worth Launching?
Find out in 20 minutes with the Amazon Product Validation Checklist — the same 12-point scorecard we've used since 2013 to decide "launch" or "walk away" before spending on inventory.
- 12-point validation scorecard with clear pass/fail thresholds for demand, competition, and differentiation
- Profit & fee quick-calculator so you know your real margin after Amazon takes its cut
- 5 competition red flags that mean "walk away" no matter how good the demand looks
- Works for Amazon.com and Amazon.ca — private label, wholesale, or your first product ever
Get the Free Checklist
Enter your details and it's in your inbox in under a minute.
Why it matters
The Most Expensive Amazon Mistake Happens Before You Launch
Weak listings can be fixed. Bad PPC can be restructured. But a bad product choice can't be marketed out of — the checklist exists to catch it while it's still free to fix.
20 minutes to run
Work through the scorecard with any product idea and get a clear go / no-go answer.
Built on real launches
Distilled from a decade of product research for our own products and client accounts.
No tools required
Useful with free data alone — and even sharper if you have Helium 10 or Jungle Scout.